After working to
establish yourself as a lifestyle expert, what prompted you to join Horchow?
I was approached by two executives who knew me through my blog,
verygoodlooking.com, and the “Art of Friendship” book I co-authored with my
dad. They were looking for someone who could represent the brand to its
customers.
Did you want to
explore other things before joining your family at Horchow?
My father hasn’t been very involved in the company since the
late ‘80s, when it was acquired by the Neiman Marcus Group. That was part of
the appeal to me – to come full circle and engage with the company he founded.
My background as a lifestyle journalist gave me a perspective on
the way people live and decorate and entertain today. But my parents also have
had a profound effect on my design sensibilities. I grew up surrounded by their
extraordinary taste in everything from furniture and to art, and I still try
achieve a style that would earn my mother’s ultimate accolade: “That is very
good- looking.”
What do you bring
to the table that was missing?
When someone new joins the conversation, that new perspective
helps everyone see things in a different way. I hope I bring a fresh point of
view to our furniture and accessories mix, and I bring my personal love of
entertaining with a casual-chic look and feel.
As a voice of the
brand what are you most excited about? What big plans are in store?
2013 is Horchow’s 40th anniversary, so we’ll be celebrating with
some special events and looking back to the days when my father started the
company. In fact, I’m interviewing him for a video about how he found some of
the amazing items that were featured in the Horchow catalogs in the 1970s and
‘80s.
Also, like anyone approaching “the big 4-0,” we decided to give
ourselves a little makeover – with a new collection called Horchow Now. It’s
furniture with classic lines in versatile colors, layered with new accessories
from boho to edgy to updated traditional. Easy to use, easy to live with, and
easy on the budget.
What is your
favorite thing about Horchow today?
The variety of styles. So many sites offer one look, but very
few people like only one look – they respond to lots of colors and patterns and
styles. It’s like fashion: most people mix designers to create their own unique
look. They like to do the same thing to create a unique home.
What are your top
10 fail - safe holiday gifts?
1. Monogrammed cocktail napkins. Crisp linen adds panache
2. Coffee table books, this Vogue tome is a favorite
3. Wine with personalized tag. These animal prints are fun
4. Frames with a personal photo
included in it, I love these by Ralph Lauren
5. Travel Organizer accessories to recharge in style
7. Champagne flutes – like these Kate Spade Say The Word ones
8. Beautiful candlesticks – like these
3 Ursula Candlesticks
9. Swing Design Lacquer trays and boxes
10. Pretty Throws from Ann Gish
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