Wednesday, June 16, 2010

FASHION AND FABRIC MIX: DIVINE DESIGN FROM OSCAR DE LA RENTA FOR LEE JOFA

Since 1965, when Oscar de la Renta first went out on his own launching his ready wear collection, he has been giving the ladies what they want. Hailing from the Dominican Republic and training with the best couturiers, he understood what worked--feminine ballgowns, understated chic wedding gowns, and day dresses with panache. If you love frilly frocks from Oscar then you are sure to adore his new fabric line that launches in August with Lee Jofa. Elaborate embroidery, animal print velvet, wovens, lush silks and ikats were inspired directly by his couture as well as antique textiles and world travel. The other night, at a party with Elle Decor, it made its debut at his Madison Avenue boutique, where friends, editors, clients and the Lee Jofa design team gathered to toast the textiles. Not one to shy away from gorgeous displays, ball skirts were made for the mannequins and fabric samples were hung on the racks next to coordinating dresses from resort and spring collections. Overall, the fabrics are showstoppers, see for yourself!

Embroidery and overlay in a girly strapless number from Resort 2009.


Fresh turquoise and femme chiffon in a sweet confection.

Photos courtesy of Style.com
Oscar de la Renta Resort 2011 full of clear bright colors and feminine details.


A table at the store entry festooned with a huge white vase and painted coral branches.


A floral woven and a zig zag in shades of blue on a white silk done up in full floor-length skirts.

Embroidered flowers trail down.

The ball skirts will be displayed in design center windows to announce the arrival of the Lee Jofa collection.

Oscar doing a meet and greet. Everyone was swooning for the dresses on the racks.

Miles Redd, Oscar de la Renta Home's creative director works with the design team to turn inspiration into reality.

An abstracted animal velvet woven in gold and black silk.


Zig zag silk on silk applique in an unusual color pairing of yellow, chocolate and pale blue.

A gorgeous Indian embroidery in rich tones.

Intricately detailed flower embroidery in a large scale repeat.


Tara Bonsignore, a senior designer from David Easton admiring the indienne fabric.

4 comments:

SPLENDEROSA said...

His fabrics are well-known for being the absolute best quality. Everyone on Earth will love these new creations, even in the photos they are beautiful, but will anyone be able to afford them?
Love this!!

mary said...

Perfection.

The Buzz said...

How beautiful - love every single design, especially the embroidered ones! Met your lovely mother last night at a cocktail party - we had such fun chatting!

Marisa said...

Thank you Buzzy, that is so sweet, she enjoyed chatting with you. the fabrics are really well done and there are so many more colorways to come!