Wednesday, June 19, 2013

LERON TURNS TO JULIA B. FOR A CAPSULE COLLECTION OF MONOGRAMMED LINENS



Photos courtesy of Leron and Julia B.

The best design partnerships can come from a chance meeting in the past. This is the case with Leron, the oldest American luxury linen company and Julia B., a fresh, brightly colored monogram-centric line that is less than ten years old.  Both custom brands celebrate the craft of the artisans and handmade, and place a high value on the fact that their designs are meant to be passed on for generations to enjoy. David Forster and Julia Low definitely see things the same way, with an eye on the future, and the hopes of attracting a young clientele that appreciates what goes into the bedding and linens they create.  Old world style and hand embroidery converge with this partnership, one that showcases the greatest hits of Julia B.'s range, it features 3 different border styles, and a choice between 6 monograms, embroidered on her signature linen and cotton percale colors.The work is being created by  Julia's artisans, and will be  offered exclusively at Leron. Her wide designer following is sure to expand with a NYC D and D Building presence, and you can only buy these select designs through Leron. If you visit the Leron showroom on the 15th Floor, Suite 1521 at 979 3rd Avenue, you can see the assortment on a bed in the front. I think you will like what you see.

No comments: