Tuesday, January 11, 2011


After becoming well-known in the US market for his unique china and crystal collection based on antique designs, British designer William Yeoward has been working away on his true forte, interior design fabrics and furnishings. He has just launched his third book, William Yeoward At Home, and as necessity is the mother of invention, when he cannot find what he is looking for, he creates it. This is the case with his recently launched furniture. As Margaret Thatcher's interior designer, this Brit design leader can move easily between gracious entertaining and room plans. His shop, located at 270 King's Road, is a design emporium that has long been one of my favorite places to go for immediate trends in color and product design. Several years ago, when I was at House Beautiful, design director Doretta Sperduto and I paid a visit to William in his incredible office in the Imperial Laundry in Battersea. It was there that I first got a glimpse of the incredible furniture he had designed. Working in chestnut, mahogany and walnut wood, the case goods and upholstered furniture accents tend to look stronger in the rich, darker finishes, but are available in white as well for a lighter look. Available at select showrooms around the country, such as Atlanta's Grizzel & Mann, DC's EF+LM Showroom and The I.D. Collection in Dallas, I recently got a peek at Profiles showroom in The New York Design Center. I am so pleased it is finally available stateside-- the creative forms and witty silhouettes will add a dose of personality to any room. With railroaded striped fabrics from his new collection the upholstery is really inventive, and the diverse line is a welcome addition.

Photos courtesy of William Yeoward
Cherington Bookcase with Scalloped Top is one of my favorite statement pieces

Arley Mirrored 4 Door Sideboard has classical details updated with clean lines

Marts Chair is a neo wingback

Till Chair with tight back and loose seat has a playful arc on the back

Palmer Chair with maple leg

Launay Cushion Chair with maple leg

Pila Chair is a modified wing chair

Howe Chair with tight seat and back

Conchita Chair with tight back plays on a classic hall chair

Emerald Chair with skirt

Cushion Chair

Smoker Sofa

Christian Sofa with maple leg

Sylvie Curved Sofa

Percy Sofa with maple leg

Kent Sofa with maple leg

Martinez Mirror in chestnut

Platou Mirror in chestnut

Marseilles Slated Elliptical Dining Table

Mereworth Dining Table

Asti Extending Dining Table in walnut with ebony inlay

Menerbes Table

Arman Side Table

Matrix Desk in chestnut

Edward in oak with rosewood

Hyme Chest of walnut

Cateau Desk in chestnut

Barramundi Dining Table in chestnut

William Yeoward's most recent fabric additions from Designer's Guild are in an earthy color palette. They are a creative amalgam of inspiration found traveling through Spain, Argentina Sweden and Norway. Stripes figure prominently, reminiscent of dhurrie rugs and riding saddle blankets with a thick, textural hand and rich color.

The Aranjasa Weaves Collection's Loreta fabric in Aqua in a wool blend

Aranjasa in Sahara

Poppy, wool and linen blend stripe


quintessence said...

Yeah! Love everything he does. That Arley sideboard is a stunner.

Anonymous said...

These wonderful pieces are also available via LA Design Concepts.com. Check them out...great prices and beautiful items. So glad to see he has expanded his line into furniture because I loved his crystal.

kayce hughes said...

What fun pieces!

Mary Ann Pickett said...

Wow...he really gets stylish furniture, too.
Mary Ann

BRASWELL said...

We welcome WY new furniture to the states. Thanks for showing this...great post. xxpeggybraswelldesign.com

Unknown said...

I love the smoker sofa and the mirrored 4 door sideboard! Great peices!