Monday, May 7, 2012


Photos courtesy of I Heart Design by Avenue
Andrea and Ashley soaking up the California sun.

It all starts with the image. A photo is worth a thousand words, especially when it comes to creating a compelling shopping experience. Interior design duo Andrea DeRosa and Ashley Manhan of Avenue Interior Design started their online e-commerce collection called I Heart Design to showcase their favorite fresh fashion and home finds. The LA-based design - aware friends bonded over their obsession with the fashion/art/design nexus, and started their firm in 2009. From working with their clients, on their own homes and hotels projects, they decided to put their "eye" to good use, turning to the internet to create a cool, shoppable experience. Shop a room by style getting inspired by a dynamic, gutsy interior or fashion image. Designing a room based around a key alluring shot, they make shopping a look chic, focusing either on color, composition, texture, or mood. Recent rooms to reality include Brightly Sophisticated Office, Mid Century Chic Entertainment Room, and Private Library. The site possesses a hip quotient that fuses slick snaps with well - edited high - design key home pieces, art and accessories. Give it a whirl.

The inspirational rooms:

Contemporary Bedroom

Tres Chic Sitting Room

Private Garden Party

Organic Studio

Tribal Sitting Room

Private Library

Inspired shopping:

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