Looking for that one-of -kind piece you can only get from a top interior designer? Or that special, bespoke piece you won't see everywhere? Want to do it without leaving the comfort of your sofa? Shopping online for design has become a boon for the interior community as of late. The newest entrant to the mix is Internet marketplace Dering Hall, where interior designers, artisans, architects, and specialized companies offer their exclusive designs through customized and curated storefronts.
The site is the invention of Waterworks CEO/design entrepreneur Peter Sallick and New York-based interior designer Steven Gambrel. The name fuses two things-- the Shelter Island Harbor where the idea was hatched and the idea of a hall as marketplace. In addition to offering items for sale, it serves up shared content from strategic partner Hearst Magazines, specifically Veranda, Elle Decor and House Beautiful, allowing their coverage a wider reach.
There are two ways to shop the site. Searchable by designer name, artisan, product category, or area of the country, you can tap their database to find an array of limited-edition new pieces from a stylistically varied mix. By clicking "inquire about this product" you are put in contact with the designer's office that handles the transaction. Good things come to those who wait, as many items take 4-6 weeks to get made. The newest addition, Featured Sales, are limited-run editorial themed selections that are purchased directly through Dering Hall.
Many of the interior designers can benefit from a presence in this marketplace, since their storefronts serve as an online portfolio, complete with company information, a link to their website, recent press and a spot for any current news they want to share. To create a sense of community, users are able to follow favorite designers, and save items to a product selection folder. Will it also help designers procure clients? Perhaps, but it is probably too soon to tell. The idea, hatched between two passionate and dedicated interior design-industry insiders, should captivate the right audience. With all of the exciting opportunities happening with interior design in this space, both trade and retail consumers win.
Here are some standouts:
The site is the invention of Waterworks CEO/design entrepreneur Peter Sallick and New York-based interior designer Steven Gambrel. The name fuses two things-- the Shelter Island Harbor where the idea was hatched and the idea of a hall as marketplace. In addition to offering items for sale, it serves up shared content from strategic partner Hearst Magazines, specifically Veranda, Elle Decor and House Beautiful, allowing their coverage a wider reach.
There are two ways to shop the site. Searchable by designer name, artisan, product category, or area of the country, you can tap their database to find an array of limited-edition new pieces from a stylistically varied mix. By clicking "inquire about this product" you are put in contact with the designer's office that handles the transaction. Good things come to those who wait, as many items take 4-6 weeks to get made. The newest addition, Featured Sales, are limited-run editorial themed selections that are purchased directly through Dering Hall.
Many of the interior designers can benefit from a presence in this marketplace, since their storefronts serve as an online portfolio, complete with company information, a link to their website, recent press and a spot for any current news they want to share. To create a sense of community, users are able to follow favorite designers, and save items to a product selection folder. Will it also help designers procure clients? Perhaps, but it is probably too soon to tell. The idea, hatched between two passionate and dedicated interior design-industry insiders, should captivate the right audience. With all of the exciting opportunities happening with interior design in this space, both trade and retail consumers win.
Here are some standouts:
Photos courtesy of Dering HallHarbor Bed in poplar wood from Steven Gambrel
West Hollywood's Harbinger Tufted Antwerp Sofa
Soane Britain's Halma Man Table in wood or resin
The Draper's Table from London's Rose Uniake
Downtown's Luna Globe Hanging Lamp
Peony Coffee Table from Kemble Interiors in shagreen
From Ceylon et Cie, designer Michelle Nussbaumer's luxe Rock Candy Box
Christopher Kennedy's mod Franklin Credenza
Rose Tarlow Melrose House's Mahogany Beethoven Bookcases
Michael Berman Limited's Windsor Mirror in ecru lacquer
Collier Webb's Frank Light
The Hollyhock Dining Chair from LA's Hollyhock
Concentric Coffee Table from Seattle-based Tamara Codor
Peter Dunham's Hollywood at Home Star Map, a giclee print
Dallas-based Jan Showers polished nickel Harrison Bar Cart
Intereurs' Armand Four Poster Bed
Tabouret Tables from Lawson Fenning of LA
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