Monday, March 8, 2010


The Hilldale location

Hollyhock features a beautifully edited mix, displayed in vignettes around the store

Great finishes and textures make the interior of the shop feel move in ready

In West Hollywood, interior designer Suzanne Reinstein created a modern- day salon for the traditional design set in California with her shop, Hollyhock. The original location, opened 20 years ago, was in Larchmont village. She moved into her Hilldale Avenue space in 2000, an old post office that was once Tony Duquette's studio. The mix of antiques, china, books, her upholstery line, and the latest finds were artfully displayed throughout the open layout. Book signings, product launches, and parties galore have been thrown in this fantastic space with a soaring ceiling. Suzanne created a modern day salon in her midst. With her design studio upstairs, she could greet the design community and throw parties on site. By bringing Robert Kime fabrics and William Yeoward Crystal from England, John Rosselli furniture and New York's Christopher Spitzmiller lamps to an LA, she set the tone with a mix of 18th and 19th century antiques and objects finding the audience craved it. She would paint feature walls the brightest red and mango yellow, showcasing her array in catchy vignettes. Out front, she always had an array of antique garden furniture, plant stands and two flowering trees in Belgian planters welcomed visitors. The setting was glorious. Well, times change, and more and more designers with shops are heading over to La Cienega, the design corridor. The street is lined with design cognoscenti, from Therien, newly relocated Hollywood at Home, Lee Stanton, Downtown LA and more. The group of dealers support each other through their organization, La Cienega Design Quarter, where they have parties and design walks to engage the community. Hollyhock will now be in on the action, amidst friends. I can't wait to see the environment she creates there. The new address is 927 North La Cienega Boulevard. The local cantina, Comme Ca, will now be even more packed!

Some great finds are for sale...

The White Tufted Chair

The Chinoiserie Lacquer Etagere with Pagoda Roof and Gold Painted Fish
with Bell Tassels

The Mandarin Coffee Table with circles and squares for a garden setting.

The Faux Coral Plaster Sconce

The Beebe Chaise is a piece I am very fond of.After numerous visits to Hollyhock, I still find myself drawn to the charming welted pleating. It's all in the details.

The Flip Top Regulation Game Table in Tobacco Lacquer with Classical Geometric Motif in Inlaid Horn with Sueded Reverse Top


Anonymous said...

great article... one thing, it's called the La Cienega Design Quarter, not LA design Quarter.

Color and Style said...

I wonder who will move into her old space
Thanks for sharing,

The Buzz Blog said...

Love Hollyhock and Suzanne's comfortably elegant aesthetic - she'll be in good company on La Cienega... Only wish I could make the sale!
- Carolyn -